89:10:1

London
an introverted ux

Posts tagged ux

Feb 16
I’ve just read an article, referred by the lovely @wickedgeekie. She and I disagree on this but it’s good to debate:

User-led Innovation cannot create breakthroughs

Too right. But don’t tell the marketeers I said that… they’ll think I’m happy with ‘segments’ after all.
Make it user-centred, rather than user-led and then I’ll agree that breakthroughs are possible.

I’ve just read an article, referred by the lovely @wickedgeekie. She and I disagree on this but it’s good to debate:

User-led Innovation cannot create breakthroughs

Too right. But don’t tell the marketeers I said that… they’ll think I’m happy with ‘segments’ after all.

Make it user-centred, rather than user-led and then I’ll agree that breakthroughs are possible.